Contact: Vincent Mancarella | firstname.lastname@example.org |
The Evolution of a Dream: It’s not easy being different
Brand new to the market, Horse LifeStyle is easily summed up as Hulu or Netflix for horse people. Recently, world renowned horse whisperer Anna Twinney was included in their impressive arsenal of content. As the founder of Reach Out to Horses, Anna developed her own gentle methods for communication with horses that establishes a respectful partnership rather than a forceful dictatorship. Anna’s instructional videos are now available on the new internet based platform.
As Horse Lifestyle prepared for their world-wide launch … Anna grew incredibly excited for both the access to programming for people all over the world and for the fact that her message could now be seen far and wide.”I always knew education was the answer to being part of the global solution,” Anna said.
Anna’s story begins twenty years ago as an intention to take a sabbatical from her career in the British Police force to further her education about horses and learn the art of horse whispering to bring it back home to the UK. Her goal was to share what she learned to enhance her fellow officer’s experience with the public and visa versa; she felt this unique experience would equip her to help officers enhance their “bedside manner”. Her sabbatical turned into a journey of discovery with many sacrifices but ultimately, Anna gained understanding and joy beyond anything she’d ever imagined.
Several years ago, during a high growth period in Anna’s career, some of the most recognizable clinicians in the horse industry began producing TV shows for small cable channels with a small (for television) but heavily niched horse-loving audience. It quickly became popular for well known and would-be horsemen and women to, at least, aspire to produce a show.
Long before TV for horse people was popular practice, Anna and her husband and business partner Vincent Mancarella had been documenting all of Anna’s workshops. They chronicled the lessons and recorded the outstanding experiences that teaching all over the world brought into their lives.
While Anna traveled and documented, teaching hundreds of people face to face, the trend to become a horse trainer / television producer grew in size and scope. More channels popped up to air these 30 minute segments that instructed viewers in rudimentary techniques for topics to give viewers everything from baby steps to a basic understanding of horsemanship to detailed techniques for all disciplines.
Anna knew her methods are different and comprehensive. Her approach is “wholistic” (whole horse) and all about understanding the language of the horse. Her perspective is unique and language based. Her study of wild horses has been intensive and her understanding of minuet changes in body language is as intriguing as it is a proverbial key to unlock understanding between horse and human. Vin and Anna would have loved a television show, too. The overall goal is always to spread the message for the betterment of horses everywhere.
Kermit the Frog told us years ago “It’s not easy being green”. It’s also not easy to have a methodology that’s often in contrast to your colleagues. In the land of cowboys or trainers who train horses and not people, Anna with her British accent, her sunny smile and commanding presence, is a lot like Kermit.
The competition for advertisers interested in the target-market dense but still somewhat small audience these shows drew, was intense; it was a new format in an industry known to be slow to adapt to change. Vin and Anna just believed their time would come. They knew their efforts were best left to continuing to travel and teach people, hands on. They continued to document, produce DVDs, webinars and to show up at barns and event centers all over the world to share the messages of energy healing, animal communication and holistic horsemanship.
Today, to learn Anna’s perspective, unique observations and remarkable techniques you need not subscribe to a particular cable provider and you can join her lectures in places all over the world in the comfort of your own living room or even on your smart phone. Anna had a dream to share a message and thanks to the evolution of that dream (and technology), her message can now, very literally, be heard by millions.
To learn more about Anna Twinney and Reach Out to Horses visit the website at ReachOutToHorses.com